COLLABORATE, INNOVATE, LEGISLATE AND EDUCATE: EFIA BREAKFAST MEETING TO INSPIRE ACTION ON SUSTAINABILITY
(Posted on 02/10/18)
The European Flexographic Industry Association (EFIA) held its inaugural breakfast meeting at the Hotel Football, Manchester on Friday 28th September to discuss sustainability challenges facing the flexographic industry.
The event was attended by over 70 delegates from across the flexographic industry, with representation from trade media.
EFIA Chairman and Managing Director of Bobst UK, Neil Jones, opened the event with a call to action for the flexographic industry to come together to create an action plan and strategy to manage the media’s ‘Blue Planet Effect’, which is creating both challenges and opportunities for the sector.
Event chair and founder of the Packaging Collective, Sanjay Patel, spoke passionately about the industry’s lack of momentum surrounding sustainability, poor coordination between key stakeholders including manufacturers, media, DEFRA and NGOs and the need for the industry to move the dial on innovation to take the sector forward.
Other important issues raised and discussed included price points of new packaging materials, the need for recyclers to make money to drive recycling infrastructure improvement, how to improve resource efficiency in the creation of packaging and the need for better awareness around food waste in comparison to packaging waste.
Debbie Waldron-Hoines, EFIA Consultant CEO, commented: “Through much healthy debate, the general consensus amongst delegates was that targeting packaging for change is acceptable if supported by consumer education. A requirement for a ‘North Star’to lead new strategies, with one voice for the sector, was identified and the Packaging Collective was mentioned as one potential route for this through a partnership with EFIA.
“The event drew to a close with the conclusion that the sector must do more to collaborate, innovate, legislate and educate to ensure the flexographic printing industry continues to keep up with social and market trends in relation to sustainability. We, at EFIA, will do all we can to support our members on this complex issue over the coming months and years.”