HOW TO PRODUCE A WINNER - YOUR CHECKLIST FOR THE 2019 EFIA AWARDS
(Posted on 20/12/18)
That time of year is fast approaching. Professionals from all over the UK are dusting off their tuxedos, rocking their best dresses and shining their smart shoes. Taking place at the Concorde Conference Centre on March 28, the EFIA Awards Gala Dinner is expected to be once again the highlight of the industry calendar. But how do entrants get there?
The first and most crucial step on an entrant's journey is their submission. Entrants can do this by clicking here to download and fill in an entry form. Remember, each print submission requires a separate entry form! All entries and paperwork should be submitted by January 11, 2019, so be sure to make every second count.
Judging takes place in January; all entries are collated and transported to the judgment HQ in Manchester. This year’s panel is a formidable bunch! For an insight into the full judging panel, click here.
The EFIA Awards have a vast array of categories to suit all variations and applications of flexo print. Whether a company’s specialities lie in narrow web, corrugated, film print or the development of young talent, the EFIA Awards strive to recognise and praise these achievements.
With the awards now open to submissions, it seems like a wise idea to outline the ten most common reasons for submission rejection: AKA the official EFIA awards checklist!
- Misregistration of print
Whatever the substrate used registration is key. If the print is not in register, submissions are sure to be declined.
2. The absence of registration bars and control strip
These small but rather essential details usually appear outside of the trim area.
A registration bar usually comes in the shape of a symbol - a bullseye target is a good example.
Points will be awarded for inclusion of a control strip. On die-cut samples, the control strip and registration bar can be supplied as a printed sheet. It’s worth paying attention to details like this.
3. Dirt or defects
Dirt or defects should be minimised and where possible eliminated.
4. Uneven balance across the web
Symmetry is everything to design and print. An uneven balance across the web makes an entry stand out for all the wrong reasons; the balance is a clear indication of consistency. Be sure to address any issues of balance before submitting.
5. Non-existent explanation
It’s paramount that the thinking behind an effective design is clear and explained so that the judges can appreciate the efforts which have gone into an entry. Successful candidates utilise this section to explain in their opinion the reasons why their entry should win. An impressive write up helps great print obtain recognition.
6. Missing colours
In today’s vibrant retail environment, bold colour is key to achieving the ‘wow factor’. Absent, patchy or faded colour is evidence of inconsistency. Be sure an entry maintains consistent tones across the web to increase the chances of success.
7. Dodgy Dimensions
Reels slit out of line will not be accepted. The entry must clearly demonstrate that one particular part of the web has not been selected.
8. Inadequate impressions
Print must consist of multiple impressions; All web printed materials should contain 5 metres in untrimmed form. Pre print entries should contain at least 3 consecutive repeats,
but on very large repeats 2 is sufficient. Multiple impressions ensure consistency and evidence a controlled and well-managed printing process; traits that are worthy of recognition through the eyes of the judging panel.
9. Too Late
All entries and paperwork must be submitted by January 11, 2019. Any entries after this time will be exempt from consideration. Those who snooze, lose!
Entrants must also note that all submissions must be produced on a print run during 2018. All entries must have the permission of the end client prior to submission, and it must be made clear if you wish to submit work in a special classification category.
EFIA urges all entrants to take this advice on board and wishes everyone the best of luck!